CONFIDENTIAL STRATEGY DOC

Building India's Premium Superfood Brand

Mithila connects 500 years of Bihar's heritage with the $49B global healthy snacking revolution.

India Market (2033)

₹19.6 Billion

↑ 9.22% CAGR

Global Market (2034)

$146 Billion

↑ 11.52% CAGR

Bihar Production

85%

Global Monopoly

Target Net Margin

30%+

Direct-to-Consumer

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Market Intelligence

Market Trajectory

The Mithila Advantage

Farmers

Mithila Unit

D2C

Direct sourcing improves margin by 15-20%.

Strategic Economics

Unit Economics (MRP ₹249)

Pricing Strategy

90-Day Execution Roadmap

Month 1: Foundation

  • ✓ FSSAI & PVT LTD Reg
  • ✓ Finalize Co-packer
  • ✓ Order Packaging

Month 2: Soft Launch

  • ✓ Shopify Live (Pre-orders)
  • ✓ 10 Influencers Live
  • ✓ Amazon Seller Setup

Month 3: Scale

  • ✓ Ads On (₹5L Budget)
  • ✓ Blinkit/Instamart
  • ✓ Target: 100 orders/day